Friday, May 1, 2009


So my last post was all about how a lot of the time girls
feel like shizz just because they don't fit into a tiny little box (or dress) of ideals.
Sounds like someone is hearing the collective dismay.
Forever 21 launched Faith 21 today...
and for the first time that I can remember, I saw models
wearing cute clothes that looked like me!
I love F21 as much as the next girl (Cheap and cute? I'm definitely there)
but have always found it difficult to find things that would actually fit me in their stores.
Not anymore...I'm overwhelming happy at this step in a new direction,
especially because Forever 21 is a well known chain store.
Perhaps others will start the same!
L.A. Times and several other media outlets (Such as Glamour)
make the point that the plus size market is the largest untapped sales market.
Maybe this will desensitize the fear of "plus size" and make retailers
realize that yes, there is a young plus size market who is dying for
cute, trendy, in style clothes that fit.
We'll see.


Unknown said...

This is so positive. I love it. But honestly, these girls look positively normal to me. I don't know why they have to put them in an entirely separate range as if we're an entirely different species!

Lizabeth said...

I couldn't be more delighted!
If only it would come to St. Louis!

Shelby said...

i really like that first outfit so springy! but, it is not one of the dresses for sale on the site :(

Alison Hartford said...

I totally agree with your last two posts. I often feel like I can't pull off something I see on a size zero blogger, but I should channel my inner Ditto and go for it if I want, thighs be damned. And I'm surprised it's taken so long for retailers to wake up. I used to hate going into Aritzia or somewhere, and it's like, if you don't fit size XXS, XS, or S, you might as well leave. So I did, for good!

Alex over the rainböw said...

hey! I found this blog looking for tim walker photos in google..
i think it´s great, the same your blog
And this post is real, as the woman :)
however, nice to meet u

Anonymous said...

this is soooooooooo awesome! its high time the fools running the show got on board with this sort of thing! gawsh. also, lets go out soon? okay thankyouuuuuuuuu lydia :p


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